Stella & Chewy's: ad concepts

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Stella & Chewy's

Sponsored · Exhibit 01 · Duck Duck Goose Menu

Dinner for the dog who has opinions about dinner.

Our Cage-Free Duck Duck Goose SuperBlends start with raw, cage-free duck and goose. They are pea-free, lentil-free, and potato-free, with taurine added, and enhanced with probiotics & antioxidants. Real ingredients, listed up front.

Read the menu. Then look at your bowl.

Claim to confirm with brand: Confirm bullets match the patty, not SuperBlends

Pea-free. Lentil-free. Potato-free.

Cage-Free Duck Duck Goose SuperBlends for Dogs

Raw, cage-free duck and goose
Pea-free, lentil-free, and potato-free
Taurine added
Enhanced with probiotics & antioxidants

STELLAANDCHEWYS.COM

Duck Duck Goose SuperBlends

Shop Dogs

Format: Menu-card split, product photo
Persona: Dog owners who read labels before they buy
Reason to buy: Cleaner recipes
Funnel stage: Middle of funnel
Product: Cage-Free Duck Duck Goose SuperBlends for Dogs
Lands on: Landing page

Why it should work. A menu card lets the ingredient list do the selling for readers who skim.

Tests. Tests label-first copy against a lifestyle shot with cold dog-owner audiences.

Stella & Chewy's

Sponsored · Exhibit 02 · First Order Rabbit

Your first order of rabbit patties is 25% off.

Absolutely Rabbit Freeze-Dried Raw Dinner Patties are the protein-rich taste dogs crave. Use the Welcome Offer on your first order and get 25% off. Prefer a schedule? Subscribe & save 5% on every order.

Start with the Welcome Offer.

Absolutely Rabbit Freeze-Dried Raw Dinner Patties for Dogs

Welcome Offer

25% off your first order

Get 25% Off Your First Order

STELLAANDCHEWYS.COM

Get 25% Off Your First Order

Get the Offer

Format: Offer on product photo
Persona: First-time buyer comparing raw dog food brands
Reason to buy: 25% off first order
Funnel stage: Bottom of funnel
Product: Absolutely Rabbit Freeze-Dried Raw Dinner Patties for Dogs
Lands on: Landing page

Why it should work. The real welcome offer sits on a product photo, so the discount and the dinner arrive together.

Tests. Tests an offer seal on a single flavor against a generic offer banner.

Stella & Chewy's

Sponsored · Exhibit 03 · Three Flavors Collage

Three morsels, one very particular cat.

Absolutely Rabbit, Duck Duck Goose, and Sea-Licious Salmon & Cod: our Freeze-Dried Raw Dinner Morsels for cats come in flavors that let your cat choose. The salmon and cod morsels are raw, wild-caught fish.

Let the cat pick the favorite.

Absolutely Rabbit

Duck Duck Goose

Sea-Licious Salmon & Cod

Which one will your cat pick?

Raw, wild-caught fish

STELLAANDCHEWYS.COM

Dinner Morsels for Cats

See the Flavors

Format: Three-photo collage
Persona: Cat parents with a picky eater at home
Reason to buy: Meat-first recipes
Funnel stage: Top of funnel
Product: Sea-Licious Salmon & Cod Freeze-Dried Raw Dinner Morsels for Cats
Lands on: Landing page

Why it should work. Three flavors in one frame show range and invite a comment on which one a cat would choose.

Tests. Tests range-of-flavors creative as a top-of-funnel opener for cat owners.

Stella & Chewy's

Sponsored · Exhibit 04 · Inside One Chicken Blend

What goes into a Cage-Free Chicken blend.

Raw, cage-free chicken. Pea-free, lentil-free, and potato-free. Taurine added. Fortified with added vitamins & minerals. Enhanced with probiotics & antioxidants. That is Cage-Free Chicken SuperBlends for dogs, chip by chip.

Read it chip by chip.

Claim to confirm with brand: Confirm bullets match the patty, not SuperBlends

Every ingredient, numbered.

1Raw, cage-free chicken
2Pea-free, lentil-free, and potato-free
3Taurine added
4Fortified with added vitamins & minerals
5Enhanced with probiotics & antioxidants

STELLAANDCHEWYS.COM

Cage-Free Chicken SuperBlends

See the Ingredients

Format: Product photo, ingredient chips
Persona: Label-reading dog owners comparing raw options
Reason to buy: Cleaner recipes
Funnel stage: Middle of funnel
Product: Cage-Free Chicken SuperBlends for Dogs
Lands on: Landing page

Why it should work. Numbered chips turn the bullet list into something a skimmer reads in a few seconds.

Tests. Tests ingredient-forward creative against hero shots for mid-funnel buyers.

Stella & Chewy's

Sponsored · Exhibit 05 · Bountiful Beef Hero

98% beef, organ & bone, in a cat-sized morsel.

Bountiful Beef Freeze-Dried Raw Dinner Morsels for cats are 98% beef, organ & bone. Available sizes: 3.5 oz, 8 oz and 18 oz, so you can start small and move up when your cat decides it is a keeper.

Start small. Move up when your cat says so.

98% beef, organ & bone

98%

beef, organ & bone

STELLAANDCHEWYS.COM

Bountiful Beef Morsels

Shop for Cats

Format: Product hero
Persona: Cat owners who want a meat-first dinner
Reason to buy: Meat-first recipes
Funnel stage: Middle of funnel
Product: Bountiful Beef Freeze-Dried Raw Dinner Morsels for Cats
Lands on: Landing page

Why it should work. One big number on a clean pack shot says what is inside before anyone reads the copy.

Tests. Tests a number-led hero against the ingredient chips ad.

Stella & Chewy's

Sponsored · Exhibit 06 · Trail Cat Salmon

Some cats hike. All cats have standards.

Our Sea-Licious Salmon & Cod Freeze-Dried Raw Dinner Morsels are raw, wild-caught fish, made for cats who treat dinner like an adventure. Bring a bowl on the trail, or just bring the bag.

Salmon, cod, and a very focused cat.

Sea-Licious Salmon & Cod Freeze-Dried Raw Dinner Morsels for Cats

Raw, wild-caught fish

Trail snacks, but make it salmon.

STELLAANDCHEWYS.COM

Sea-Licious Salmon & Cod

Shop for Cats

Format: Full-bleed photo
Persona: Outdoorsy cat owners who travel with their cat
Reason to buy: Meat-first recipes
Funnel stage: Top of funnel
Product: Sea-Licious Salmon & Cod Freeze-Dried Raw Dinner Morsels for Cats
Lands on: Landing page

Why it should work. A real cat outdoors with the product stops the scroll without looking like an ad.

Tests. Tests lifestyle photography against pack shots for cat owners.

Stella & Chewy's

Sponsored · Native 01 · Picky Dog Notes

Notes app, picky dog edition.

Pure ingredients for a wholesome start to the day: Marie’s Magical Breakfast Sprinkles Breakfast Burger is 100% free from grains, peas, and potatoes. Try it on the bowl and see if the notes change next week.

Update your notes tomorrow morning.

Marie’s Magical Breakfast Sprinkles Breakfast Burger for Dogs

Notes

My picky dog's breakfast log

Monday: bowl ignored
Tuesday: sniffed, walked away
Wednesday: tried Breakfast Sprinkles
Thursday: check the notes

STELLAANDCHEWYS.COM

Breakfast Burger For Dogs

Shop Sprinkles

Format: Notes app over product photo
Persona: Owners of a dog that skips breakfast
Reason to buy: Cleaner recipes
Funnel stage: Top of funnel
Product: Marie’s Magical Breakfast Sprinkles Breakfast Burger for Dogs
Lands on: Landing page

Why it should work. A phone note reads like a real owner venting, which fits a problem every picky-dog owner knows.

Tests. Tests a problem-first native format against product-first exhibits.

Stella & Chewy's

Sponsored · Native 02 · Dog Food Chat

Are we out of dog food again? Not anymore.

Pick Grass-Fed Beef SuperBlends for Dogs, choose Subscribe & save 5% on every order, and set a delivery schedule that works for you. Skip the next delivery when the bag is still half full.

Subscribe once. Stop asking.

Sam

Are we out of dog food again?

Not anymore. I subscribed and saved 5%.

Finally.

STELLAANDCHEWYS.COM

Subscribe & Save 5%

Subscribe & Save

Format: Message thread with photo
Persona: Dog owners tired of last-minute food runs
Reason to buy: Subscribe & save
Funnel stage: Bottom of funnel
Product: Grass-Fed Beef SuperBlends for Dogs
Lands on: Landing page

Why it should work. A household text thread makes the subscription feel like a fix for a daily annoyance.

Tests. Tests the subscription message in a chat format with repeat-need owners.

Stella & Chewy's

Sponsored · Native 03 · Chicken Or Duck Poll

Poll: chicken or duck for the cat tonight?

Chick, Chick Chicken has delicious taste from real, freeze-dried raw chicken & chicken liver, made with responsibly sourced proteins. Duck Duck Goose is on the shelf for the cat that wants a change.

Vote with the bowl.

Chicken or duck tonight?

Chick, Chick ChickenDuck Duck Goose

STELLAANDCHEWYS.COM

Chicken Or Duck Morsels

Pick a Flavor

Format: Stories poll
Persona: Cat parents who love a weekly flavor swap
Reason to buy: Meat-first recipes
Funnel stage: Top of funnel
Product: Chick, Chick Chicken Freeze-Dried Raw Dinner Morsels for Cats
Lands on: Landing page

Why it should work. A story poll invites a tap, which signals interest and keeps the creative native.

Tests. Tests interactive polling formats as a low-friction opener.

Stella & Chewy's

Sponsored · Native 04 · Saturday Breakfast Roll

Camera roll, Saturday morning: breakfast for the dog.

Marie’s Magical Breakfast Sprinkles Bacon, Egg & Cheese is 100% free from grains, peas, and potatoes: pure ingredients for a wholesome start to the day. Sprinkle it on, then take the photo.

Breakfast for two, one with a tail.

Marie’s Magical Breakfast Sprinkles Bacon, Egg & Cheese for Dogs

RecentsSaturday
morningEdit

Saturday breakfast, dog edition.

STELLAANDCHEWYS.COM

Bacon, Egg & Cheese Sprinkles

Shop Sprinkles

Format: Camera-roll share
Persona: Dog owners who share breakfast with their dog
Reason to buy: Cleaner recipes
Funnel stage: Top of funnel
Product: Marie’s Magical Breakfast Sprinkles Bacon, Egg & Cheese for Dogs
Lands on: Landing page

Why it should work. A camera-roll share feels like a friend posting a weekend moment, not a brand message.

Tests. Tests an occasion-led native post against product-led ones.

Stella & Chewy's

Sponsored · Meme 01 · Beef Label Drake

Know what is in the bowl.

Grass-Fed Beef SuperBlends for Dogs are 90% beef, nutrient-rich organs, & bone. When the label says what is in the bowl, dinner gets a lot less mysterious.

Read the label. Then read it again.

Dinner, minus the guessing.

Drake Hotline Bling meme about Stella & Chewy's

Guessing what is in the bowl

90% beef, nutrient-rich organs, & bone

STELLAANDCHEWYS.COM

Grass-Fed Beef SuperBlends

Shop Beef Blends

Format: Meme template, product swapped in
Persona: Dog owners who like knowing every ingredient
Reason to buy: Meat-first recipes
Funnel stage: Top of funnel
Product: Grass-Fed Beef SuperBlends for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 02 · Dog Breakfast Sign

Hot take: the dog deserves a real breakfast.

Marie’s Magical Breakfast Sprinkles Breakfast Burger is 100% free from grains, peas, and potatoes: pure ingredients for a wholesome start to the day. Sprinkle it on and the burger is served.

Go on, change our minds.

Change my mind: dogs get breakfast too

Change My Mind meme about Stella & Chewy's

Dog breakfast: 100% free from grains, peas, and potatoes

STELLAANDCHEWYS.COM

Breakfast Burger Sprinkles

Shop Sprinkles

Format: Meme template, product swapped in
Persona: Dog owners who think breakfast is non-negotiable
Reason to buy: Cleaner recipes
Funnel stage: Middle of funnel
Product: Marie’s Magical Breakfast Sprinkles Breakfast Burger for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 03 · Rabbit Patty Plan

The plan was simple: serve dinner.

Absolutely Rabbit Freeze-Dried Raw dinner patties offer the protein-rich taste dogs crave with the nutrition they deserve. The plan has one twist: your dog will keep staring at the bag.

Love Is Raw.

The Rabbit Patty Plan

Open the rabbit patties

Offer dinner to the dog

Dog stares at the bag

STELLAANDCHEWYS.COM

Absolutely Rabbit Patties

Shop Rabbit

Format: Meme template, product swapped in
Persona: Dog owners curious about rabbit as a protein
Reason to buy: Meat-first recipes
Funnel stage: Middle of funnel
Product: Absolutely Rabbit Freeze-Dried Raw Dinner Patties for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 04 · Rabbit Or Fish Buttons

Every cat parent knows this face.

Absolutely Rabbit has raw, farm-raised rabbit. Sea-Licious Salmon & Cod has raw, wild-caught fish. Both are Freeze-Dried Raw Dinner Morsels for cats, so the hard choice is yours and your cat’s.

Choose one, or order both.

Rabbit or fish? The cat is sweating.

Raw, farm-raised rabbit

Raw, wild-caught fish

Cat at dinner time

STELLAANDCHEWYS.COM

Rabbit Or Fish Morsels

Shop Morsels

Format: Meme template, product swapped in
Persona: Cat owners choosing between rabbit and fish
Reason to buy: Meat-first recipes
Funnel stage: Top of funnel
Product: Absolutely Rabbit Freeze-Dried Raw Dinner Morsels for Cats
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 05 · Last Minute Store Run

Meet the dog food plan that shows up on its own.

Cage-Free Chicken SuperBlends for Dogs are made with raw, cage-free chicken. Add Subscribe & save 5% on every order and the delivery arrives on a schedule that works for you.

Subscribe, then stop watching the bag.

Me, out of dog food, again

Distracted Boyfriend meme about Stella & Chewy's

Subscribe & save 5% on every order

Me, out of dog food

Last-minute store run

STELLAANDCHEWYS.COM

Subscribe & Save 5% On Blends

Start a Subscription

Format: Meme template, product swapped in
Persona: Dog owners juggling a busy week
Reason to buy: Subscribe & save
Funnel stage: Bottom of funnel
Product: Cage-Free Chicken SuperBlends for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 06 · Welcome Offer Brain

Four levels of buying dog food. One is 25% off.

Cage-Free Chicken SuperBlends for Dogs are made with raw, cage-free chicken. Your first order gets the Welcome Offer: 25% off. Want it recurring? Subscribe & save 5% on every order.

Welcome Offer, first order.

Level up your first order

Expanding Brain meme about Stella & Chewy's

Paying full price

Reading about the Welcome Offer

Get 25% Off Your First Order

Chicken blend already in the cart

STELLAANDCHEWYS.COM

Welcome Offer: 25% Off

Claim 25% Off

Format: Meme template, product swapped in
Persona: Shoppers about to buy raw dog food for the first time
Reason to buy: 25% off first order
Funnel stage: Bottom of funnel
Product: Cage-Free Chicken SuperBlends for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 07 · Reviews Buff Doge

Buff dog, buff review count.

Read 214 Reviews. 204 reviews with 5 stars. Stella & Chewy’s dog food comes with proof you can read, and Grass-Fed Beef SuperBlends for Dogs are 90% beef, nutrient-rich organs, & bone.

Read them yourself.

Claim to confirm with brand: Confirm which product page the reviews are from

214 reviews versus zero

Buff Doge vs. Cheems meme about Stella & Chewy's

214 reviews, 204 with 5 stars

A bag with zero reviews

STELLAANDCHEWYS.COM

214 Reviews, 204 Five-Star

Read the Reviews

Format: Meme template, product swapped in
Persona: Skeptical buyers who read reviews first
Reason to buy: Review count
Funnel stage: Middle of funnel
Product: Grass-Fed Beef SuperBlends for Dogs
Lands on: Landing page

Stella & Chewy's

Sponsored · Meme 08 · Breakfast Tuxedo

Plain breakfast for you. Fancy breakfast for the dog.

Marie’s Magical Breakfast Sprinkles Bacon, Egg & Cheese is made for dogs, and it is 100% free from grains, peas, and potatoes. A wholesome start to the day looks good on both of you.

Upgrade the dog’s breakfast.

Bacon, egg & cheese, dog edition

Tuxedo Winnie The Pooh meme about Stella & Chewy's

Eating breakfast alone

Bacon, Egg & Cheese, for the dog too

STELLAANDCHEWYS.COM

Breakfast Sprinkles For Dogs

Shop Breakfast

Format: Meme template, product swapped in
Persona: Dog owners who cook weekend breakfast
Reason to buy: Cleaner recipes
Funnel stage: Middle of funnel
Product: Marie’s Magical Breakfast Sprinkles Bacon, Egg & Cheese for Dogs
Lands on: Landing page

Photography and product names belong to Stella & Chewy's. Every ad lands on a page in this package. Memes use real, recognizable templates with Stella & Chewy's product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.